When starting a site, there are a lot of decisions to be made. As a site owner you want all your decision to be perfect. You are looking for the right color, the right images, the right layout, and before you know it, you get lost in details.
As we went through the process to set up my site, we realized the decisions we make do not matter. If the site is about changes to the site, and the effects of those changes, the initial setup is just a starting point. Any decision we make right now, will be challenge by us very soon anyway. After that we were up and running quickly.
A few decisions were quick one. We wanted to create a blog so we decided to try out WordPress. Once that decision had been made, the site was set up very quickly. There are thousands of options for a WordPress site, so we just picked one that was convenient for us.
A few minutes later we had the site up and running. All we needed was a layout. We picked out a layout that we liked, Activello. Partly because it was free. Whether my audience it also likes, we don’t know. But since we don’t have an audience yet, it does not really matter at this point. Hopefully we will build an audience soon, which will allow us to make some better informed decisions.
The only plugin that we added at this point was Analytify – A Google Analytics Dashboard. After all if we want to use the traffic on this site to create a better site, we will need to know all about out traffic.